GDPR Policy for AdSense and Other Programs
1. Introduction
This GDPR Policy outlines how our website complies with the General Data Protection Regulation (GDPR) with respect to the use of Google AdSense and the personal data of visitors. Protecting your privacy is of utmost importance to us, and this document explains how data is collected, processed, and used through Google AdSense on our website.
2. Data Controller
We act as the data controller for the processing of personal data through our website. This means we are responsible for determining the purposes and means of processing your personal information. However, Google LLC, the provider of AdSense, is the data processor and manages the actual collection and processing of data for advertising purposes.
3. What Data We Collect
Through Google AdSense, the following types of personal data may be collected:
- Cookies: Small files that are stored on your device to track your activity across websites.
- IP Address: This can be used to identify the approximate geographical location of a user.
- Unique Identifiers: Information such as device ID, operating system, browser type, and browsing behavior.
- Interest-based information: Data on the types of websites you visit, ads you interact with, and inferred interests.
This data is primarily used for personalized advertising and is processed in accordance with GDPR.
4. Legal Basis for Processing
We process personal data through Google AdSense based on the following legal grounds:
- Consent: When you visit our website, you are prompted to consent to the collection of data for personalized advertising through a cookie banner. We will not collect any personal data for advertising purposes without your explicit consent.
- Legitimate Interest: In some cases, non-personalized ads may be shown based on our legitimate interest to display ads to generate revenue. However, we prioritize user consent in most cases.
5. How We Use the Data
The data collected through Google AdSense is used for the following purposes:
- Personalized Ads: Showing advertisements based on your browsing behavior and preferences.
- Non-Personalized Ads: Serving general ads that are not based on your browsing activity.
- Ad Performance and Analytics: To monitor and analyze the effectiveness of ads shown on our website.
6. Sharing Data with Third Parties
Your personal data may be shared with Google and its trusted partners who assist in providing advertising services. However, these parties are bound by contractual obligations to comply with GDPR and safeguard your data.
7. User Rights
As a visitor of our website, you have the following rights under GDPR:
- Right to Access: You have the right to request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate data.
- Right to Erasure: You can request that your data be deleted (“right to be forgotten”).
- Right to Restrict Processing: You can ask us to stop processing your data in certain situations.
- Right to Data Portability: You can request your data in a portable format.
- Right to Object: You have the right to object to the processing of your data for direct marketing purposes.
- Right to Withdraw Consent: You can withdraw your consent at any time by adjusting your cookie settings.
8. Retention of Data
We retain your personal data for as long as necessary for the purposes for which it was collected, including for compliance with legal and regulatory requirements. Data processed for advertising purposes is typically retained for a period defined by Google AdSense and its partners.
9. International Data Transfers
Google AdSense may transfer personal data to servers located outside the European Economic Area (EEA), including the United States. Google has implemented adequate safeguards, such as the use of Standard Contractual Clauses (SCCs), to ensure the protection of your data when transferred internationally.
10. Cookies and Tracking Technologies
Our website uses cookies and other tracking technologies, including those provided by Google AdSense. These cookies help deliver personalized advertisements and track user interaction with our website. You can manage your cookie preferences by adjusting the settings on our cookie banner or in your browser.
For more information on how Google uses cookies in AdSense, please refer to Google’s Privacy Policy.
11. Security Measures
We take appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. These measures include encryption, access controls, and regular security assessments.
12. Contact Information
If you have any questions or concerns about this GDPR Policy or wish to exercise your rights, please contact us at:
Email: freeanty1@gmail.com
Address: “Manawala Stop,Badian Road Lahore,Punjab,Pakistan”
13. Changes to This Policy
We may update this GDPR Policy from time to time to reflect changes in our data processing practices or to comply with new legal requirements. Any updates will be posted on this page with a revised “Last Updated” date.
Last Updated: [10/25/2024]
This policy ensures compliance with the GDPR and helps website visitors understand how their data is handled in connection with Google AdSense.
